While helping online store owners, we’ve come across a few different cases where hiding prices in WooCommerce is essential.

For example, wholesale suppliers need to show special pricing only to verified business customers. On the other hand, B2B companies may prefer to discuss client needs beforehand to make sure they can offer the right solution for the right price.

After testing various solutions, we’ve found 3 reliable methods to hide prices in WooCommerce. These methods will work for any type of business, from wholesale suppliers to luxury companies.

What to Consider Before Hiding Product Prices

We’ve seen a few different situations where selling on WooCommerce without prices makes sense.

For example, many wholesale suppliers hide prices to prevent retail customers from seeing bulk discounts. Additionally, custom furniture makers often remove prices because each piece has unique costs based on materials and design.

We also know that some luxury brands prefer to create exclusive, members-only shopping experiences by showing prices only to serious buyers.

Unfortunately, WooCommerce doesn’t come with a built-in option to hide prices. But after testing various solutions, we’ve found 3 reliable methods that work well.

You can use the quick links below to skip to your preferred method of hiding prices on WooCommerce:

Are you ready? Let’s dive in!

Method 1: Hide All/Specific Product Prices and Cart Buttons With Code

In this method, we will show you how to hide the product prices and cart buttons for either all the products in your store or just specific items. This approach is helpful if you want customers to contact you directly for prices or log in to their accounts to see those prices.

While testing out different options, we found that many plugins for hiding prices are either quite expensive or too complex to use. That’s why we’ve come up with a simple code solution that gets the job done quickly.

We know that ‘code solution’ might sound intimidating, but don’t worry. This is a beginner-friendly approach.

We’ll use WPCode, which is a plugin that makes adding code to your site as easy as copying and pasting. We’ve used this plugin on many sites and have found it safe and reliable.

The free version works perfectly for hiding prices. However, if you want extra features like the AI code generator to create custom solutions, you might want to look at the Pro version.

We’ve tested both versions extensively in our WPCode review.

First, you’ll need to install and activate the free WPCode plugin. If you need help, check out our guide on how to install a WordPress plugin.

Next, you can follow one of the tutorials below.

Option 1: Hide Price & Cart Buttons for Specific Products (Logged-Out Users)

The easiest way to hide prices is using WPCode’s ready-made snippet. This code will hide prices and cart buttons from specific products when users aren’t logged in.

If you’re already familiar with WPCode, you can simply find it in WPCode’s snippet library.

Otherwise, if this is your first time using the plugin, just click the link below:

Hide Price & Add to Cart for Non Logged in Users for Specific Products

Then, click the ‘Add to Site’ button to get started.

At this point, you’ll need to either create a free WPCode account or log in if you already have one.

During registration, you will be asked to connect your WordPress website with the WPCode library.

After logging in, you’ll choose which website you want to add the snippet to.

Then, click ‘Deploy.’

The system will take you back to your WordPress admin area to finish the setup.

Here, just click ‘Confirm & Install Snippet.’

This brings you to the code snippet editor, where you’ll make two simple changes to customize the code for your needs.

First, you’ll need to change the product IDs. Look for this line of code:

$not_purchasable_products = array( 23, 22 );

Replace those numbers with your own product IDs.

If you’re not sure what they are, then you can read our article on how to find product IDs in WooCommerce.

For example, if you want to hide prices for products 63, 64, and 65, you’d write:

$not_purchasable_products = array( 63, 64, 65 );

Next, you can customize the message shown instead of the price.

Here is the code you need to find:

function wws_hide_price_not_logged_in( $price_html, $product ) {
    if ( is_non_purchasable_products_for_visitors( $product ) ) { 
        $price_html = '<div><a href="' . get_permalink( wc_get_page_id( 'myaccount' ) ) . '">' . __( 'Login with wholesale account to see prices', 'wws' ) . '</a></div>';
    }
    return $price_html;

You can change this text: ‘Login with wholesale account to see prices’ to whatever you’d like, such as ‘Login to see prices’ or ‘Contact us for pricing.’

Here’s an example:

function wws_hide_price_not_logged_in( $price_html, $product ) {
    if ( is_non_purchasable_products_for_visitors( $product ) ) { 
        $price_html = '<div><a href="' . get_permalink( wc_get_page_id( 'myaccount' ) ) . '">' . __( 'Login to see prices', 'wws' ) . '</a></div>';
    }
    return $price_html;

When users click this link, it will bring them to the WooCommerce login page to sign in.

Finally, switch the toggle from ‘Inactive’ to ‘Active.’ Then, click ‘Update.’

Now, just visit your product pages to see the changes.

You’ll notice the prices and cart buttons are hidden and replaced by your custom message.

It’s that simple!

Option 2: Hide Price & Cart Buttons for All Users

If you want to hide prices and cart buttons for everyone who visits your WooCommerce store, you’ll need to add a different code snippet. This method works whether users are logged in or not.

Start by going to Code Snippets » + Add Snippet in your WordPress dashboard. Click on ‘Add Your Custom Code (New Snippet)’ and then the ‘+ Add Custom Snippet’ button.

After that, you will see some code types to choose from.

Here, just choose ‘PHP Snippet.’

Next, you need to give your code snippet a title. It can be something simple like ‘Hide All WooCommerce Prices.’

Then, in the ‘Code Preview’ section, copy the code below and paste it there:

/**
 * Hide Price & Add to Cart for All Users for All Products
 */

/**
 * Function to check if products should be non-purchasable.
 * This will always return true to apply to all products.
 */
function is_non_purchasable_products( $product ) {
    // Always return true to make all products non-purchasable for all users
    return true;
}

/**
 * Set product as not purchasable
 */
function wws_set_not_purchasable( $is_purchasable, $product ) {
    if ( is_non_purchasable_products( $product ) ) {
        // Set product as not purchasable
        $is_purchasable = false;
    }
    return $is_purchasable;
}

/**
 * Replace price with 'Contact us for pricing' message linking to the contact page
 */
function wws_hide_price( $price_html, $product ) {
    if ( is_non_purchasable_products( $product ) ) {
        // Get the URL for the contact page by slug
        $contact_page = get_page_by_path( 'contact' );
        if ( $contact_page ) {
            $contact_url = get_permalink( $contact_page );
        } else {
            // Default to '/contact' if the page is not found
            $contact_url = site_url( '/contact' );
        }

        // Set the price HTML to the contact message
        $price_html = '<div><a href="' . esc_url( $contact_url ) . '">' . __( 'Contact us for pricing', 'wws' ) . '</a></div>';
    }
    return $price_html;
}

/**
 * Hide the 'Add to Cart' button
 */
function wws_hide_addcart( $add_to_cart, $product, $args ) {
    if ( is_non_purchasable_products( $product ) ) {
        // Remove the 'Add to Cart' button
        $add_to_cart = '';
    }
    return $add_to_cart;
}

// Add filters to apply the above functions
add_filter( 'woocommerce_is_purchasable', 'wws_set_not_purchasable', 10, 2 );
add_filter( 'woocommerce_get_price_html', 'wws_hide_price', 10, 2 );
add_filter( 'woocommerce_loop_add_to_cart_link', 'wws_hide_addcart', 10, 3 );

This code will remove all prices and cart buttons from your store and replace them with a ‘Contact us for pricing’ link that takes visitors to your contact page.

After pasting the code, switch the toggle from ‘Inactive’ to ‘Active’ and click ‘Save Snippet.’

And that’s it!

You can now visit your store to see that all prices and cart buttons have been replaced with a link to your contact page.

For additional details, see our beginner’s guide on how to easily add custom code in WordPress.

Method 2: Hide Product Prices from Non-Wholesale Customers

This method is perfect for businesses that want to hide prices from regular visitors while showing special wholesale pricing to approved customers.

This approach works especially well for manufacturers, distributors, and B2B companies that want to maintain exclusive pricing for their wholesale buyers.

It’s also great if you’re not a fan of the code solution from earlier, as we’ll be using plugins from the user-friendly Wholesale Suite.

Before we dive in, we recommend reading our detailed Wholesale Suite review to understand all the features this plugin suite offers.

Step 1: Install the Necessary Wholesale Suite Plugins

For this method to work effectively, you’ll need to install the free Wholesale Suite plugin. It handles the basic wholesale store features, including setting up wholesale pricing structures for your products.

You will also need to get the premium Wholesale Suite extension, particularly Wholesale Prices and Wholesale Lead Capture.

The first extension is essential for hiding prices from regular customers while showing them to your wholesale buyers. There’s no way around this one, as it’s the core plugin that makes price hiding possible.

The second creates a professional registration system where potential wholesale customers can apply for an account. If you prefer, you can also use WPForms to create your registration forms.

After installing these WordPress plugins, go to Wholesale » License in your dashboard.

Here, enter the license keys and email address associated with your premium plugin purchases. You’ll find these details in the confirmation email you received when buying the plugins.

If you’ve purchased multiple Wholesale Suite plugins, then you can use the tabs at the top to access the license key settings for each one.

Once you’ve entered the license information for each tool, make sure to hit ‘Save Changes.’ When you’re done, you can continue to the next step.

Step 2: Set Up a Test Wholesale Customer Account

Wholesale Suite creates a special ‘Wholesale Customer’ user role that lets you manage pricing for all your wholesale clients in one place. When these customers log in, they’ll automatically see their special wholesale prices.

To make sure your price hiding works correctly, you’ll need a test Wholesale Customer account. This helps you check how your WooCommerce store looks from both a wholesale customer’s view and a regular visitor’s perspective.

Creating a wholesale account is simple. First, just go to Users » Add New in your WordPress dashboard. 

Now, fill in the basic information like email address and username, then select ‘Wholesale Customer’ from the ‘Role’ dropdown menu.

Finally, click ‘Add New User’ to create the account.

You might also want to prevent wholesale customers from making regular-priced purchases when they don’t meet wholesale conditions. By default, the plugin shows a warning, but customers can still buy at retail prices.

To change this, head to Wholesale » Roles and find the ‘Wholesale Customer’ role. Click on the ‘Edit’ button below the role to customize it.

Then, check the box for ‘Prevent purchase if wholesale condition is not met.’

After that, just click ‘Edit Wholesale Role’ to save your changes.

Step 3: Hide Prices and Cart Buttons

Next, you’ll need to hide the prices and cart page buttons from regular online store visitors.

To do this, you can go to Wholesale » Settings. Make sure you’re in the ‘Wholesale Prices’ section, and navigate to the ‘Price’ tab.

Then, scroll down to the ‘Hide Price and Add to Cart button’ setting and check the box right next to it.

Below that, you can add some custom text to replace the price and cart buttons. If you leave this empty, the default ‘Login to see prices’ message will appear instead.

Now, scroll down and make sure the ‘Show Wholesale Price to non-wholesale users’ setting is disabled.

Finally, click on the ‘Save Changes’ button.

Step 4: Add and Hide Wholesale Prices to WooCommerce Products

You’re now ready to start adding wholesale prices to individual products. You can go ahead and open a new or existing product for editing.

If this is your first time adding a product, then you may want to read our WooCommerce made simple guide for more information.

At some point, when you’re creating a new product or editing an existing one, you’ll need to go to the ‘Product Data’ section.

Here, set your ‘Regular Price.’ This is what regular customers see. Then, find the ‘Wholesale Prices’ section and choose your discount type from the dropdown menu. You can offer either a percentage discount or a fixed price.

For percentage discounts, simply select the ‘Percentage’ discount type and enter your discount amount.

Wholesale Suite will automatically calculate the final price.

If you choose ‘Fixed’ for the discount type, then you can just enter the exact wholesale price you want to charge.

Want to run limited-time wholesale offers? This is great for running seasonal promotions and converting more WooCommerce visitors into customers.

To do this, you can click on the ‘Schedule’ link.

After that, you can enter the start date and end date of your wholesale sale pricing promotion.

This way, you won’t have to manually enable and disable the discount. It basically works similarly to scheduling WooCommerce coupon codes.

Of course, this setting is optional. If you’re not ready to use it now, it may be good to keep in mind for the future.

Next, set your minimum order requirements in the ‘Wholesale Minimum Order Quantity’ section.

This defines how many items a wholesale customer must buy to access special pricing.

Next, scroll down to the ‘Wholesale Order Quantity Step’ section.

Enter ‘1’ into the appropriate field.

This will make it so that the minimum order quantity you set above is applied to each item.

That way people can’t try to misuse wholesale privileges. For more information on this setting, see the Wholesale Suite documentation on minimum order requirements.

Finally, you can make your product visible only to wholesale customers by using the ‘Restrict To Wholesale Roles’ setting at the top of the page. Type and select ‘Wholesale Customer’ in this field.

At this stage, you can continue finalizing your product settings. For instance, you can add a product image gallery, embed a product video, or insert product tags.

When you’re ready, just click ‘Update’ or ‘Publish’ to save your changes. You can then repeat the same steps for all of your wholesale products.

Step 5: Configure Your Wholesale Registration Forms

The Wholesale Suite extension automatically creates registration and login pages for your wholesale customers. Before you start accepting applications, though, let’s customize the registration form to match your needs.

Head to Wholesale » Settings, then click the ‘Wholesale Lead Capture’ tab and open the ‘Registration Form’ menu. 

Here, you can scroll down to find a table showing all the available form fields.

While basic fields like First Name, Last Name, Email, and Username are included by default, some might need to be activated. To enable a field, click the pencil ‘Edit’ icon in the ‘Action’ column. 

All you need to do now is check the ‘Enabled’ box to make it visible and mark the field as ‘Required’ if you want to make it mandatory.

Remember to click ‘Save Custom Field’ once you’re done.

Now, switch to the ‘General’ tab to find your new Wholesale Log In and Registration pages.

Go ahead and click ‘View Page’ to preview them.

Once you have opened them, you can add the links to these pages to your navigation menu. This way, users can easily find them when they’re browsing on your online store.

You can learn how to do this in our guide on how to add a navigation menu in WordPress.

One important decision is how you’ll handle new applications.

Under ‘Auto Approve New Leads,’ choose between ‘Manual Approval Required’ or ‘Auto Approval.’

We strongly recommend manual approval to protect your wholesale pricing and verify legitimate businesses.

Once you’re happy with the registration form settings, you can scroll back up.

Finally, click on the ‘Save Changes’ button.

Step 6: Create a Wholesale Order Form

The final step is to create a wholesale order form, which streamlines the ordering process for your wholesale customers. This form lets them easily place bulk orders without navigating through multiple product pages, saving time for both you and your customers.

When setting up wholesale order forms, we’ve found that businesses get the best results by including essential fields like product SKUs and preferred delivery dates.

This way, wholesale customers can quickly place bulk orders while providing all the information you need to process their requests efficiently.

For detailed instructions on creating an optimized wholesale order form, check out our comprehensive guide on how to create a wholesale order form in WordPress.

And that’s it! Let’s look at how this works in practice. Here’s how our store appears to regular visitors:

We also tried logging in as a wholesale customer to see if the price was visible this time.

Check out the result below.

You can also read our guide on how to switch between user accounts in WordPress if you need help signing in and out of your accounts.

Method 3: Create a Professional Online Catalog Without Prices

This method transforms your WooCommerce store into a professional product catalog. It’s perfect for businesses that prefer handling pricing discussions via email, a contact form, or offline.

The YITH WooCommerce Catalog Mode plugin offers a straightforward way to create a price-free catalog. We’ve tested and shared how to use this plugin before in our tutorial on how to add a product catalog in WooCommerce.

Unlike the wholesale method, this approach lets you remove prices completely while replacing them with custom contact buttons. You can hide pricing for your entire store, specific product categories, or individual items.

This flexibility makes it ideal for custom manufacturers, luxury retailers, or service providers who need to quote prices based on client requirements.

For this guide, we’ll focus on the essential settings to enable catalog mode and hide prices using YITH’s plugin. Based on our testing, we found that these basic features are enough to get most stores started with hidden prices.

That said, keep in mind that we’re only scratching the surface of what this plugin can do. We’ve explored many more advanced features in our detailed YITH WooCommerce Catalog Mode review.

Also, you’ll need to purchase the premium version of the plugin. The free version works well, but the price-hiding feature is only available in the paid version.

Step 1: Install and Activate YITH WooCommerce Catalog Mode

After you purchase the plugin, go to the YITH website and log into your YITH account. Then, head over to the ‘Licenses & Downloads’ tab.

Next, click on the ‘Download Plugin’ button to download the plugin file from your YITH account. Make sure to keep your browser tab open, as you’ll need the license key in a moment.

Now, just install the plugin on your WordPress site.

When the setup wizard appears, you’ll need to enter your YITH email address and license key.

After entering your details, click ‘Activate license’ to complete the setup process.

Once that’s done, click ‘Go to plugin dashboard’ to begin customizing your catalog mode settings.

Let’s now continue to the next step.

Step 2: Configure Basic Catalog Mode Settings

Catalog mode transforms your store from a shopping site into a product showcase. This is perfect for businesses that want to display products without immediate purchasing options.

To begin, go to YITH » Catalog Mode and navigate to the ‘Settings’ tab. This is where you’ll configure the options to run WooCommerce without prices.

First, you can pick whether to enable catalog mode for all users or just guest users.

You can also enable catalog mode for users with the Administrator user role to test how the mode looks.

As you scroll down, you can activate the ‘Disable shop’ function if you want to remove the cart page, checkout page, and all add-to-cart buttons from your store.

If you disable the shop function, you’ll get additional options to set specific time ranges or days.

This is particularly helpful if you only want to hide prices on days or holiday seasons when your online store doesn’t accept orders.

For more targeted control, you can just skip the ‘Disable shop’ menu and focus on the settings under ‘”Add to Cart” settings in the Catalog Mode’ section.

Here, you can use dropdown menus to choose exactly where to hide or show add-to-cart buttons. For example, you can hide or show them for items in your exclusion list, which is a feature that lets you group specific products, categories, or tags together.

This makes it easy to hide buttons for just those selected items instead of your entire store. We’ll talk more about creating exclusion lists in a later section.

Moving down, you can choose to hide the ‘Add to cart’ button in product variations. This keeps your catalog mode consistent across all product types, including those with multiple options like size or color.

You can also decide what appears in place of the ‘Add to cart’ buttons on the WooCommerce pages.

We recommend selecting ‘Nothing’ for these options to keep the space clean. We’ll add custom buttons in a different section later.

Further down, you’ll find ‘Price settings in Catalog Mode.’

You can choose between hiding prices for all products or just those in your exclusion list.

When you hide prices, you can replace them with custom buttons. The plugin includes several pre-designed button styles, like ‘Sample Button 1,’ which we’ll customize in the next step.

Remember to click ‘Save Options’ when you’re done making your selections.

Step 3: Create a New Button to Replace the Cart Button

Now, it’s time to customize the button that will replace your cart buttons and prices. Head over to the ‘Buttons & Labels’ tab to get started.

Select one of the pre-designed buttons provided by YITH, then click the pencil ‘Edit’ icon to customize it.

First, give your button a straightforward name so you can easily find it later.

In the ‘Content’ tab, you can change the button text to something that fits your needs. Popular choices include “Request a Quote,” “Contact Us for Pricing,” or “Get Custom Price.”

Adding an icon can make your button more engaging. To do that, you can select ‘Choose from default icons’ in the Icon section.

You can browse through the available options to find one that matches your message.

You can also fine-tune your icon by adjusting its size, alignment, and colors.

Just watch your changes appear in the live preview on the right side of the page.

Now, switch to the ‘Style’ tab to customize your button’s appearance.

This is where you can modify the background colors, width, borders, padding, and margins to match your website’s design.

Finally, in the ‘Options’ tab, set up the link for your button. We recommend using the ‘Custom URL’ option to direct visitors to your contact or login page.

You can also add a hover animation to make your button more interactive and eye-catching.

Once done, just click the ‘Update’ button.

It’s that simple!

Step 4: Create a Product Inquiry Form (Optional)

Adding an inquiry form directly to your product pages can make it easier for customers to ask about prices. This way, they won’t need to leave the product page to contact you.

To set this up, navigate to the ‘Inquiry Form’ tab. Select ‘Visible in all products’ under ‘Set inquiry form as.’ This ensures the form appears on every product page.

For the ‘Form to show’ option, you can use the ‘Default’ form that comes with the plugin.

If you already use WPForms or another form plugin, you can select your existing forms instead.

When using the ‘Default’ form, you can customize which fields appear.

We recommend keeping it simple with essential fields like first name, email, and message. From our experience, shorter forms typically get more submissions.

You have two choices for where the form appears: in a WooCommerce tab below the product image or in the short description area.

If you choose the tab option, you can customize the tab’s title to something like “Request Price” or “Product Inquiry.”

Don’t forget to enable the ‘Include product Permalink’ setting.

This adds the product’s URL to inquiry emails, making it much easier to track which products customers are asking about.

Need help deciding whether to choose between a WooCommerce tab or a short product description?

Here is what the first option looks like:

Meanwhile, if you choose the product description option, the inquiry form will appear right below the button you just created.

Like so:

Bonus: How to Create an Exclusion List (Hide Prices for Specific WooCommerce Products)

Now, let’s look at hiding prices for specific products instead of your entire store. This assumes you’ve already set up your catalog mode to work with an exclusion list in Step 2.

To get started, go to the ‘Exclusion List’ tab and click ‘+ Add exclusion list.’ A new window will open where you can choose what types of items to hide prices for.

The ‘Item type’ dropdown gives you three options: individual products, entire product categories, or product tags. This flexibility lets you hide prices in ways that make sense for your small business.

Next, start typing product names, categories, or tags in the ‘Select products’ field. The plugin will suggest matches as you type. You can also choose whether to show an inquiry form for these specific items.

You’ll notice settings to ‘Use custom options for “Add to Cart”‘ and ‘Use custom options for price.’ We recommend leaving these unchecked if you want to keep the settings you created in Step 2.

Once you’re done, simply click ‘Add exclusion list’ to save your changes. And that’s pretty much it!

Here is an example of what your product page may look like when you enable the plugin:

Learn More WooCommerce Tips and Tricks

Now that you’ve learned how to sell products on WooCommerce without prices, you may want to learn more ways to optimize your online store. Check out these beginner’s guides for more tips and tricks:

• How to Send a Coupon After a WooCommerce Product Review
• How to Add a Wishlist to Your WooCommerce Store
• How to Show Product Recommendations in WordPress
• How to Filter WooCommerce Products (Step-by-Step Tutorial)
• How to Hide WooCommerce Shipping Methods (2 Easy Ways)
• 32 Best WooCommerce Plugins for Your Store (Most are FREE)

We hope this article has helped you learn how to hide prices in WooCommerce. You may also want to check out our list of the best WordPress themes for WooCommerce websites and our guide on how to upsell products in WooCommerce.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Hide Prices in WooCommerce (Keep Product Pricing Private) first appeared on WPBeginner.

Many programs attract people who are just looking to make a quick profit, leading to inauthentic promotions that convert no one. Just think about the times you’ve seen online influencers all promoting the exact same product in the same way – were you convinced by them?

Thankfully, as a WooCommerce store owner, you have a BIG advantage: a built-in community of customers who genuinely love and use your products. By converting these existing customers into affiliates, you can unlock the power of authentic word-of-mouth marketing. 

In this article, we’ll show you how to recruit an army of motivated, enthusiastic brand ambassadors using the people who already shop at your WooCommerce store.  

How to Turn Your Customers into Affiliates

A referral program is a tried-and-tested way to grow your business. But for the best results, you will need to partner with people who genuinely like your brand. 

Who better to champion your products than your loyal customers? These people are already passionate about your brand, and this authenticity will shine through in their promotions. It’s the best way to build trust and credibility with potential new customers.

Even better, you don’t need to spend time finding and recruiting these affiliate partners. Instead, you can simply add a signup form to your WooCommerce store’s most important pages, such as the Accounts page. 

And the best part? If you create a referral program using a plugin like AffiliateWP, then you can make this signup form and start converting your customers in just minutes.  

Even better, AffiliateWP only shows this form to people who’ve already made a purchase in your online store. This allows you to target engaged customers who are already familiar with your WooCommerce products.

This customer can then enroll with a single click. AffiliateWP will generate their affiliate link automatically so they can start promoting your brand straight away. 

With that said, let’s see how you can add an affiliate program in WooCommerce and allow customers to sign up with one click.

Step 1. Set Up AffiliateWP

AffiliateWP is a powerful affiliate tracking and management tool for businesses that want to start their own referral program. Unlike other affiliate software, AffiliateWP is built as a WordPress plugin, so you can easily add it to your site.

It also integrates seamlessly with WooCommerce, so you’ll have no problems converting customers into affiliates. After creating your signup form, AffiliateWP will automatically add it to your store’s most important pages, such as the My Account page, Dashboard tab, and Checkout confirmation page. 

First, you’ll need to install and activate the premium AffiliateWP plugin. For more details, see our tutorial on how to install a WordPress plugin.

Upon activation, the setup wizard will ask for your license key. You can get this information from your account on the AffiliateWP website. 

With that done, click the ‘Continue’ button.

At this point, AffiliateWP will scan your site and then suggest some popular plugin integrations you may want to enable.

On this screen, you need to select ‘WooCommerce’ to connect your online store.

Then, click ‘Continue.’

Next, you can choose how to pay your affiliates. You can select the ‘Payout Service’ option to pay with a credit card or ‘PayPal Payouts’ if you prefer one-click payouts.

After making your choice, just move on to the next step.

Here, you can choose a currency for your store.

You can also set a default commission rate for all your affiliates. If you’re unsure, then don’t worry – you can change the rate for individual affiliates at any point. 

Finally, click the ‘Finish Setup And Exit’ button.

You can now configure emails, add opt-in forms, and track all your affiliates from your WordPress dashboard.

For more information, please see our tutorial on how to easily create a referral program in WordPress.

Step 2. Enable Affiliate Registration 

Next, it’s time to enable affiliate registration by heading to AffiliateWP » Settings. Here, you need to select the ‘Affiliates’ tab.

On this screen, check the box next to ‘Allow Affiliate Registration.’ 

That’s it! Customers can now join your referral program. 

Step 3. Activate the Affiliate Signup Widget

Now that registration is open, the next step is to create your affiliate signup form.

On the current screen, scroll to the following option: ‘Convert customers into affiliates using the affiliate signup widget.’ Now, go ahead and select this radio button.

This will activate the signup widget and add an entirely new section where you can customize your form. 

Step 4. Customize the Signup Widget

To start, AffiliateWP has a ‘Brand’ setting that lets you select a primary color that perfectly represents your brand.

Once you’ve picked it, AffiliateWP will automatically create a complimentary color palette for your widget.

You can also add a background image and change the widget text by typing into the ‘Heading’ and ‘Text’ fields. 

The text should motivate customers to join your referral program, so this is an ideal opportunity to explain the benefits of becoming an affiliate. 

Similarly, you can change the call to action by typing into the ‘Button Text’ field. Once again, this should inspire the customer to enroll, so you should use something short and compelling. 

As you make changes, the live preview will update automatically, so you can try various different settings to see what looks the best. 

Step 5. Customize the Confirmation Screen

With that done, you can customize the layout that AffiliateWP will show when a customer joins your program. To do this, click the slider next to ‘Preview Affiliate Signup Confirmation.’

The live preview will then be updated to show the confirmation layout. 

You can now replace the default ‘Confirmation Text’ and ‘Confirmation Heading’ text with your own messaging. 

This is the perfect opportunity to thank new affiliates for joining your program or to explain the next steps.

As you can see in the live preview, AffiliateWP generates an affiliate link and adds it to the confirmation layout automatically. This means new signups can start promoting your products right away. 

Step 6. Publish Your Affiliate Widget 

With all of that done, scroll to the bottom of the screen and click the ‘Save Changes’ button.

That’s it! AffiliateWP will now add this signup form to your store’s high-traffic areas. If you want to see it in action, then just remember the widget will only appear to customers who have completed at least one order.

Tips and Tricks to Supercharge Your WooCommerce Referral Program

So, you’ve now successfully added a referral program to your WooCommerce store. That’s great, but it’s only the first step. 

If you’re going to convert your customers into an army of enthusiastic affiliate partners, then you need to get them excited about your program. 

To help you out, here are our top affiliate marketing tips for how to convince your customers to sign up and start spreading the word about your products.

Announce Your Program

AffiliateWP automatically adds the signup widget to your store’s most important pages. But why wait for customers to log into their account and discover it? 

By announcing your affiliate program to your mailing list, you can make sure everyone knows about it. This means you’ll likely see signups straight away.

For the best results, the email should clearly explain the benefits of joining your affiliate program. You can also use segmentation and personalization to make your messages even more compelling.

For example, if someone has bought a specific product from your store, then you might write something like: “Did you love [product-name]? Now you can share it with your friends and earn some cash!”

For an added boost, you can also announce your program via your blog, social media accounts, YouTube channel, and any other platforms where you have a presence. 

Offer an Extra Incentive

Earning money is already a great motivator, but why not give customers another reason to join your program? For example, you might offer a one-time bonus when an affiliate makes their first sale.

You can even use the fear of missing out to drive signups by offering a limited-time perk, such as a higher commission rate. This creates a sense of urgency and encourages customers to convert right now – rather than waiting and potentially forgetting about your program.

Offer Exclusive Store Perks

Similarly, you can motivate customers to join your program by offering them exclusive store perks. Think coupon codes, early access to new products, free shipping, faster delivery – anything that makes them feel like they’re getting special treatment for being an affiliate.

However, be strategic. You don’t want customers signing up with no intention of actually promoting your products.

For example, you might offer a free month of shipping upfront and then unlock another free month every time the affiliate makes a sale. This keeps them engaged and promoting your products rather than just enjoying your perks. 

We hope this article helped you learn how to turn your customers into affiliates. You may also want to see our guide on how to do lead generation like a pro or check out our expert pick of the best lead generation plugins.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Turn Your WooCommerce Customers into Affiliates first appeared on WPBeginner.

Digging into search analytics data opens up a world of opportunities! It helps you understand your audience, create content they’ll love, and grow your traffic and sales.

Then, you can adjust your site for a better visitor experience. Whether users are looking for specific products or answers to pressing questions, search analytics can help you out.

In this guide, we’ll show you 2 different methods that we use for viewing search analytics in WordPress and gaining valuable insights.

What Is Search Analytics in WordPress?

Search analytics can help you understand how visitors find and interact with your WordPress website. This data is all about gathering insights that can guide you in creating better content and improving the user experience.

In this guide, we’ll cover the 2 main types of search analytics to focus on: Internal Search Analytics and External Search Analytics.

In simple terms, internal search analytics show you what people search for while they are already on your website. On the other hand, external search analytics shows you how visitors find your site through search engines.

Here are some examples of internal search analytics:

• Search Terms: See exactly what users are typing in the search bar. Are they looking for specific products, blog posts, or answers to common questions?
• Search Frequency: Track how often specific search terms are entered to identify the most popular keywords among your audience.
• Search Refined Rate: Track how many times visitors refine their search queries. High refinement might indicate that the search results aren’t meeting their needs.

You may also want to learn external search analytics, such as:

• Top Performing Pages: Identify which pages are getting the most organic traffic. Are your product pages or blog posts getting the attention you expect?
• Organic Search Keywords: See which keywords are bringing visitors to your site from search engines. Are users finding your blog posts, product pages, or landing pages?
• Ranking Position: Track how your keywords are ranking in search engines. Are your target keywords improving in rankings over time?

These insights are crucial because they help you understand what people are searching for outside your site. As a result, you can optimize your content to rank better in the search results.

Why Do I Need to Track My Search Analytics?

Tracking your search analytics gives you a clear view of how visitors interact with your WordPress blog or website and how they find you.

The most obvious reason is to improve the user experience. Knowing common search terms on your site allows you to improve navigation and make your content easier to find.

Other reasons to track your search analytics include:

• Understand user intent. By tracking what people are searching for on your site, you can understand their needs and what they’re looking for. This helps you provide the right content or products that match their expectations.

• Optimize Content Strategy: You can identify gaps in your content or find topics to write about. This helps you focus your efforts on what truly resonates with your audience.
• Boost SEO: Understanding which keywords bring visitors from search engines lets you fine-tune your SEO strategy. You can optimize for those keywords and attract even more traffic.
• Increase Engagement: By meeting your visitors’ needs with relevant content and a smooth search experience, they are more likely to stay longer, explore more pages, and return in the future.

Overall, continuously tracking search trends helps you measure the impact of your content updates and WordPress SEO efforts. This way, you can adjust strategies as needed.

How to See Search Analytics in WordPress

Now, combining internal and external search analytics gives you a full picture of what visitors are looking for and how they found your site. With these insights, you can make smarter decisions to serve your audience better.

In the following sections, we’ll share how to see internal and external search analytics in WordPress.

Ready? Let’s jump right in!

Method 1: How to See Internal Search Analytics in WordPress

If you want to gain valuable insights into what your visitors search for while they are on your site, then this method using SearchWP will help you do just that.

SearchWP is the best search plugin for WordPress, and it’s very easy to use.

Plus, we use SearchWP across some of our partner brands, and we’ve seen a big improvement in the search functionality. Our users can now find what they’re looking for faster, leading to a smoother experience and improved engagement.

Want to learn more? Just check out our complete SearchWP review.

Step 1: Install and Activate SearchWP

First things first, let’s install and activate SearchWP. Simply click on the ‘Get SearchWP Now’ button on the website.

Once that’s done, head over to the ‘Downloads’ tab in your SearchWP account.

Afterward, you can click the ‘Download SearchWP’ button to save the plugin file to your computer.

Now that the plugin is downloading, don’t forget to copy your license key. You’ll need it shortly to activate the plugin.

Next, you can hop over to your WordPress admin area and upload the SearchWP plugin zip file.

Not sure how to do that? No worries! Check out this simple step-by-step guide on how to install a WordPress plugin.

Once SearchWP is installed and activated, it’s time to enter your license key.

To do this, you’ll head to SearchWP » Settings and locate the ‘License Key’ field.

Then, simply paste your SearchWP Pro license key into the field and hit the button to activate it.

With SearchWP now up and running, you’re all set to move on to the next step.

Step 2: Install and Activate the Metrics Extension

While SearchWP collects search data by default, the Metrics extension takes things to the next level by giving you advanced insights into your visitors’ search behavior.

To get started, you can head to the SearchWP » Extensions from your WordPress admin area. Then click the ‘Install’ button beneath the Metrics extension.

This will start the installation and activation process for the Metrics extension.

Step 3: Check Out Your Site Search Terms Data

Once the Metrics extension is activated, let’s take a look at the search analytics data.

First, you need to head to SearchWP » Metrics.

Here, you’ll see all the search data collected from your site visitors. At first, there won’t be any data since you just installed the plugin. But from now on, every search on your site will appear here.

You can try performing a search on your live site to see how it works.

After that, you can head back to the ‘Metrics’ tab and check if your search query appears in real time.

That’s it! You should now see the search term you used displayed like this:

On the right-hand side, you’ll see your site’s popular searches.

Meanwhile, the left-hand panel is where you can see the detailed reports of your site’s search analytics. They include the following metrics:

• Total searches: This shows how many times people have used the search bar on your site.
• Total results viewed: This tells you how many search results people clicked on.
• Clicks per search: This shows the average number of results people click on when they search.
• No results search: This shows how often people searched but didn’t find anything.
• Searches per user: This tells you how many searches each user makes on your site on average.
• Average click rank: This shows how high up the search results people are clicking, helping you understand which results are most popular.

By now, you’re all set to start tracking and analyzing the search activity on your website.

If you notice any issues, then you may like to follow our guide on how to improve WordPress search with SearchWP.

Method 2: How to See External Search Analytics in WordPress

The Search Statistics dashboard in All in One SEO (AIOSEO) gives you a bird’s-eye view of your website’s performance on Google.

From tracking impressions and clicks to analyzing keyword and content performance, it gives you all the insights you need to improve your site’s visibility.

At WPBeginner, we use AIOSEO for various SEO tasks, such as optimizing meta descriptions, title tags, OpenGraph settings for Facebook and X (formerly Twitter), and more. So, we know firsthand why it’s the best SEO plugin on the market. For a deeper dive, don’t miss our complete AIOSEO review!

Step 1: Install and Activate AIOSEO

First, you will need to sign up on the All in One SEO website. Just click on the ‘Get All in One SEO for WordPress’ button on the homepage.

Keep in mind that you will need the Elite plan to access the Search Statistics feature. However, you can also check out the free version of AIOSEO on WordPress.org and see if you like the tool.

Once you’re all signed up, you’ll need to head to your WordPress dashboard to install and activate the All in One SEO (AIOSEO) plugin for WordPress. If you need help, check out our step-by-step guide on how to install WordPress plugins.

Upon activation, the plugin will run a setup wizard.

To set it up, click the ‘Let’s Get Started’ button and follow the on-screen instructions. 

For detailed instructions, you can see our ultimate guide on how to set up All in One SEO for WordPress.

Step 2: Get Started with the SEO Overview

Now that AIOSEO is up and running on your site, you’ll see an All in One SEO menu item in your admin area.

To access the Search Statistics analytics, you can click on the All in One SEO menu item and once again on Search Statistics.

This will take you to the Search Statistics dashboard.

This section provides an overview of your site’s performance in search results, starting with the SEO Statistics and Keyword Positions widgets.

The SEO Statistics widget provides insights into your site’s search performance, showing key metrics like:

• Search impressions
• Total clicks
• Average click-through rates (CTR)
• Average keyword positions

On the other hand, the Keyword Positions diagram shows your content rankings across the search engine results pages (SERPs), whether it’s in the top 3, positions 4-10, 11-50, or 50-100.

If you scroll down this tab, you’ll find additional overviews in widget format. Each widget provides a quick overview, and you can click on them to access the full reports.

Now that you’re familiar with the dashboard, let’s dive into the analytics in each tab: ‘SEO Statistics,’ ‘Keyword Rank Tracker,’ and ‘Content Rankings.’

Step 3: Explore the SEO Statistics Reports

In the ‘SEO Statistics’ tab, you can explore key metrics like search impressions, total clicks, average CTR, and average search position.

Here’s what each one means:

• Search Impressions: How often does your site appear in the search results?
• Total Clicks: The number of times users clicked on your site from the search results.
• Average CTR (Click-Through Rate): The percentage of impressions that resulted in clicks.
• Average Search Position: The average rank of your site in the search results.

Below the quick count, you can see a diagram comparing search impressions and clicks. Comparing these 2 metrics helps you understand how effective your content is at attracting visitors.

Here’s why:

• Impressions show how often your site shows up in search results, but they don’t guarantee that people will click.
• Clicks indicate how many people actually clicked on your site after seeing it in the search results.

By comparing these 2, you can see how well your titles and meta descriptions are convincing people to visit your site. A low click-through rate (CTR) means you might need to update your content’s appeal or relevance.

At the bottom of the tab, you’ll find the ‘Content Performance’ section.

Here, you’ll see a more detailed report on how each of your posts or pages is performing.

There are also dedicated columns that let you know how your content is doing in terms of AIOSEO’s TruSEO scores and if Google has indexed it.

Additionally, the ‘Diff’ column shows whether your content has moved up or down in search rankings. This data helps you spot changes and make improvements.

Step 4: Dive Into Keyword Insights

Tracking keyword performance lets you monitor their rankings, identify trends, and optimize for better results for your content.

To dive deeper into how your keywords are performing, you can start with the Search Statistics dashboard.

Besides the ‘Keyword Positions’ widget, which shows your keyword ranking distribution, there’s another widget you’ll find helpful: the ‘Keyword Rankings’ widget.

This widget gives you two quick insights: Top Keywords and Winning / Losing keywords.

The ‘Top Keywords’ tab gives you valuable information about which keywords are driving the most clicks to your website.

Then, there’s the ‘Winning / Losing’ tab.

Winning keywords are those that are performing well – these are your golden opportunities for further content optimization.

Losing keywords, on the other hand, might need a little more attention, whether that means optimizing them further or considering replacements.

This gives you a quick view of where to focus your efforts!

Now, you can switch to the ‘Keyword Rank Tracker’ tab, where you can find more tabs.

Let’s start by heading over to Rank Tracker » Keywords.

From here, you can see the total number of keywords that are tracked on your site. You can also find the total number of search impressions, clicks, and average CTR.

Below that, you’ll find 2 graphs showing the keyword ranking distributions.

At the bottom of the ‘Keywords’ tab, you’ll find a table.

It shows you all the keywords tracked on your site and their performance in terms of clicks, CTR, impressions, positions in the SERPs, and position history.

Then, let’s check out what the ‘Groups’ tab has to offer.

In addition to keywords, impressions, clicks, and CTR, you can view the total number of keyword groups tracked on your site.

In the 2 graphs below, you’ll find the estimated traffic and top position for all your keyword groups.

For more details, you can see the information in the table at the bottom of the tab.

For example, we have 3 keyword groups: ‘Blog Pages Group,’ ‘Low Performance Group,’ and ‘High Performance Group.’

Then, you have the data on their clicks, CTR, impressions, and average positions.

Now, you’ll want to move to the ‘All Keywords’ tab.

In this tab, you’ll find 2 sections: ‘Keyword Positions’ and ‘Keyword Performance.’

The ‘Keyword Positions’ section tells you the total number of keywords that your site ranks for in the search results. You can also see the search impressions and average positions.

Plus, you’ll notice small details like green up arrows and red down arrows, showing whether numbers are increasing or decreasing over time.

To view a detailed breakdown, scroll down to the ‘Keyword Performance’ section.

Here, you can track each keyword’s clicks, average CTR, impressions, and positions.

Step 5: Take a Closer Look Into Content Performance

In the Search Statistics dashboard, you’ll find the ‘Content Rankings’ section at the very bottom of the page.

This area lets you see your ‘Top Pages,’ ‘Top Winning,’ and ‘Top Losing’ content. Key metrics you’ll see include:

• Clicks: The number of times your content was clicked from the search results.
• Impressions: How many times has your content appeared in the search results?
• Position: The content ranking in the SERPs.
• Ranking Differences: Changes in your content’s ranking over time.

In the ‘Content Rankings’ tab, you’ll also find several important data points:

• TruSEO Score: This is a score reflecting how well your content is optimized for SEO.
• Indexed: This shows whether Google has indexed the page or not.
• Last Updated On: The most recent date when the content was updated.
• Loss Drop (%): The percentage decrease in rankings or performance.
• Performance Score: This score indicates the overall performance of your content based on its ranking and engagement.

Sometimes, you may notice a little snippet in the ‘Performance Score’ column, such as ‘Slowly Recovering.’

This indicates that while the page isn’t yet back to its previous performance, it is gradually improving in rankings, and you might see positive results soon.

Step 6: Take Action on Post Optimizations

Finally, there’s the ‘Post Optimization’ widget in the ‘Dashboard’ tab.

This section offers insights and suggestions to improve your posts’ TrueSEO scores.

Here, you’ll find 4 post categories: Needs Improvement, Okay, Good, and Without a Focus Keyphrase.

If you click on any of these categories, you’ll be taken to the ‘Posts’ section, where the blog posts are filtered according to the selected category.

If you want to see how your other content types perform, then you can use the dropdown menu to select a content type.

AIOSEO works with various content types, including pages, memberships, courses, and more!

Once you’ve looked at all this data, you may be wondering how to improve your content and rankings. The articles below can help you out:

• The Ultimate WordPress SEO Guide for Beginners
• 13-Point WordPress SEO Checklist for Beginners
• How to Check if Your Website is SEO Optimized
• How to Do Keyword Research for Your WordPress Blog
• How to Rank New WordPress Content Faster
• How Long Does Website SEO Take to Show Results?

We hope this article has helped you learn how to see search analytics in WordPress. Next up, you might want to check out our guide on adding scroll depth tracking or our expert list of website marketing data every site owner must track.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to See Search Analytics in WordPress (2 Easy Ways) first appeared on WPBeginner.